Conference paper
Employer expectations of public relations graduates' transmedia proficiency: Should tertiary educators be developing self-sufficient transmedia specialists?
2013 Australia and New Zealand Communication Association Conference Programme, pp.122-123
Australia and New Zealand Communication Association (ANZCA) Conference: Global Networks - Global Divides: Bridging New and Traditional Communication Challenges, 2013 (Fremantle, Australia, 03-Jul-2013–05-Jul-2013)
Australia and New Zealand Communication Association Inc.
2013
Abstract
No abstract available.
Details
- Title
- Employer expectations of public relations graduates' transmedia proficiency: Should tertiary educators be developing self-sufficient transmedia specialists?
- Authors
- Richie Barker (Author) - Monash UniversityKaren E Sutherland (Author) - Monash University
- Contributors
- T Lee (Editor)K Trees (Editor)R Desai (Editor)
- Publication details
- 2013 Australia and New Zealand Communication Association Conference Programme, pp.122-123
- Conference details
- Australia and New Zealand Communication Association (ANZCA) Conference: Global Networks - Global Divides: Bridging New and Traditional Communication Challenges, 2013 (Fremantle, Australia, 03-Jul-2013–05-Jul-2013)
- Publisher
- Australia and New Zealand Communication Association Inc.
- Date published
- 2013
- ISSN
- 1448-4331
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449376602621
- Output Type
- Conference paper
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