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E-commerce experiences in the real estate industry. A preliminary study in regional Queensland
Conference paper   Open access   Peer reviewed

E-commerce experiences in the real estate industry. A preliminary study in regional Queensland

Jeanette K Van Akkeren and Diana Gray
Proceedings of the 13th Australasian Conference on Information Systems
Australasian Conference on Information Systems (ACIS), 13th (Melbourne, Australia, 03-Dec-2002–06-Dec-2002)
Australasian Association for Information Systems (AAIS)
2002
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Abstract

Banking, Finance and Investment Information Systems electronic commerce experiences SMEs critical success factors
Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment.

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