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Does firm location influence the export performance of Australian SMEs?
Conference paper   Open access   Peer reviewed

Does firm location influence the export performance of Australian SMEs?

Joanne M Freeman, Meredith A Lawley and C Styles
Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-9
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)
Australian and New Zealand Marketing Academy (ANZMAC)
2010
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http://anzmac2010.org/proceedings/pdf/anzmac10Final00062.pdfView
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Abstract

Business and Management export performance firm location SMEs networks and clusters competitive rivalry
While improving the export performance of SMEs has been well researched, little research has investigated the differences in export performance of SMEs located in metropolitan areas compared to those in regional or more remote locations. The purpose of this research is to identify and analyse how location specific factors impact on a firm's export performance. The differences between SMEs in regional and metropolitan locations were investigated by way of a series of depth interviews with government experts as well as both metropolitan and regional exporters. Results indicate that the external operating environment in regional locations does present distinct challenges for SMEs and consequently location does matter.

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