Direct-to-consumer advertising of prescription medicines: Using theory to understand practice

Conference paper

Open access

Peer reviewed

Debra Harker and Michael Harker

Proceedings of the 2007 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2007 (London, United Kingdom, 03-Jul-2007–06-Jul-2007)

Academy of Marketing

2007

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social marketing

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No abstract available.

Title: Direct-to-consumer advertising of prescription medicines: Using theory to understand practice
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2007 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2007 (London, United Kingdom, 03-Jul-2007–06-Jul-2007)
Publisher: Academy of Marketing
Date published: 2007
ISBN: 9781872058146
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449644502621
Output Type: Conference paper

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