Conference paper
Developing school-to-university pathways for Aboriginal and Torres Strait Islander peoples: A social marketing case study
Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference, pp.506-512
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014 (Brisbane, Australia, 01-Dec-2014–03-Dec-2014)
Australian and New Zealand Marketing Academy (ANZMAC)
2014
Abstract
Social marketing addresses social issues in ways that enhance the quality of life of individuals and society as a whole (Hastings et al., 2012). Indeed, social marketing is advocated by Kotler and Lee (2009) as a fitting framework for addressing social inequities such as those experienced by minority groups. This paper reports the outcomes of a two-year research project that successfully developed pathways for Aboriginal and Torres Strait Islander students to move from school-to-university. Our case study was undertaken within a participatory research paradigm employing a range of upstream, mid-stream and downstream efforts to attend to the barriers that constrain Aboriginal and Torres Strait Islander peoples' access, participation, success and completion of higher education. Ultimately, effective pathways to university creates opportunities for Aboriginal and Torres Strait Islander people to undertake a university degree, leading to a myriad of benefits for individuals, their community and Australian society as a whole.
Details
- Title
- Developing school-to-university pathways for Aboriginal and Torres Strait Islander peoples: A social marketing case study
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessBrendan Powell (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessCorey Czok (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessNicole Copley (Author) - University of the Sunshine Coast
- Contributors
- Sharyn Rundle-Theile (Editor)Krzysztof Kubacki (Editor)Denni Arli (Editor)
- Publication details
- Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference, pp.506-512
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014 (Brisbane, Australia, 01-Dec-2014–03-Dec-2014)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2014
- ISSN
- 1447-3275
- Copyright note
- Copyright © 2014 The Authors. Reproduced with permission of the authors.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; Indigenous Services - Legacy; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449102002621
- Output Type
- Conference paper
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