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Developing a narrative perspective of asset bubbles
Conference paper   Peer reviewed

Developing a narrative perspective of asset bubbles

Preston Teeter and Jorgen Sandberg
Academy of Management Annual (AOM) Meeting, 75th (Sydney, Australia, 03-Dec-2014–05-Dec-2014)
Australian and New Zealand Academy of Management (ANZAM)
2014
url
https://www.anzam.org/wp-content/uploads/pdf-manager/1577_ANZAM-2014-012.PDFView
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Abstract

Marketing Business and Management asset bubbles financial crises narrative authority power self construct author narrator fiction imagination narrative theory institutional theory
Asset bubbles are both widely studied and commonly occurring market events, yet they remain a poorly understood phenomenon from both a theoretical and practical standpoint. We argue that prior research has failed to put forward a robust theory or framework of asset bubbles due in part to the oversight of a central aspect of all bubble episodes, that being the role of narratives. In response to this oversight, we develop an alternative, narrative perspective of asset bubbles, a perspective that we believe offers a rather comprehensive account of these events that should help to not only synthesize much of current literature but also inspire a range of future studies.

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