Consumers drive fairness for farmers: a social enterprise perspective

Conference paper

Open access

Peer reviewed

Lilliemay Cheung, David Fleischman and Peter Jenner

Conference Proceedings of the Macromarketing Society Conference 2018, pp.434-441

Macromarketing Society Conference, 2018 (Leipzig, Germany, 09-Jul-2018–12-Jul-2018)

Macromarketing Society Inc.

2018

Files and links (2)

pdf

PDF - Published Version383.79 kBDownload View

Published VersionPDF - Published Version Open Access

url

http://society.macromarketing.org/assets/proceedings/2018-macromarketing-proceedings.pdfView

Webpage

Marketing

No abstract available.

Title: Consumers drive fairness for farmers: a social enterprise perspective
Authors: Lilliemay Cheung (Author) - University of Queensland
David Fleischman (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Peter Jenner (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Conference Proceedings of the Macromarketing Society Conference 2018, pp.434-441
Conference details: Macromarketing Society Conference, 2018 (Leipzig, Germany, 09-Jul-2018–12-Jul-2018)
Publisher: Macromarketing Society Inc.
Date published: 2018
ISBN: 9783000606236
Organisation Unit: School of Business and Creative Industries; School of Education and Tertiary Access; University of the Sunshine Coast, Queensland; Indigenous Services - Legacy; USC Business School - Legacy
Language: English
Record Identifier: 99450771402621
Output Type: Conference paper

218 File views/ downloads

331 Record Views