Consumer Image Effects in International Marketing of a Service

Conference paper

Peer reviewed

Z Peng and Meredith A Lawley

Proceedings of the 2003 World Marketing Congress, pp.186-189

World Social Marketing Congress, 2003 (Perth, Australia, 11-Jun-2003–14-Jun-2003)

Academy of Marketing Science

2003

Abstract

Marketing

marketing

consumer

No abstract available.

Title: Consumer Image Effects in International Marketing of a Service
Authors: Z Peng (Author) - University of Southern Queensland
Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
Contributors: Jeffrey Lewin (Editor)
Publication details: Proceedings of the 2003 World Marketing Congress, pp.186-189
Conference details: World Social Marketing Congress, 2003 (Perth, Australia, 11-Jun-2003–14-Jun-2003)
Publisher: Academy of Marketing Science
Date published: 2003
ISBN: 093783061
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449078502621
Output Type: Conference paper

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