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Consumer Behaviour and Mobile Payment in Australia and Germany
Conference paper   Peer reviewed

Consumer Behaviour and Mobile Payment in Australia and Germany

Jana Voelker, Jacqueline Burgess and Christian M Jones
ANZMAC 2025 Conference Proceedings, pp.185-185
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2025 (Sydney, Australia, 01-Dec-2025–03-Dec-2025)
Australian & New Zealand Marketing Academy
2025

Abstract

Marketing Marketing mobile payment consumer behaviour cross-country

There have been calls for additional mobile-payment focused research that considers cultural factors

and addresses the lack of diversity in terms of the theoretical models employed. To fill the identified

research gaps regarding mobile payment options, this research investigated consumer behaviour postadoption

of mobile payment options and compared Australian and German consumers. The cognitive

appraisal theory (CAT) was utilised with a quantitative, survey approach employed. 463 overall

survey responses were collected, 234 from Australia and 229 from Germany. Surprisingly, this

research found that German participants had higher perceived trust and security as well as higher

digital literacy scores overall than Australian participants when it came to using mobile payment

options. Thus, this research has addressed research gaps concerning mobile payment by finding that

mobile payment usage runs counter to traditional cultural belief.

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