Company Turnarounds and Marketing Capabilities: Developing the Concepts

Conference paper

Peer reviewed

Debra Harker and Michael Harker

Proceedings of the 2002 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2002 (Nottingham, United Kingdom, 02-Jul-2002–05-Jul-2002)

Academy of Marketing

2002

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Title: Company Turnarounds and Marketing Capabilities: Developing the Concepts
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2002 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2002 (Nottingham, United Kingdom, 02-Jul-2002–05-Jul-2002)
Publisher: Academy of Marketing
Date published: 2002
ISBN: 0853581142
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449043902621
Output Type: Conference paper

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