Logo image
Community Engagement and the International Student Experience: A Definition
Conference paper   Open access   Peer reviewed

Community Engagement and the International Student Experience: A Definition

David Fleischman, Meredith A Lawley and Maria Raciti
Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-9
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)
Australian and New Zealand Marketing Academy (ANZMAC)
2010
pdf
PDF - Published Version79.94 kBDownloadView
Published VersionPDF - Published Version Open Access
url
http://anzmac2010.org/proceedings/pdf/anzmac10Final00179.pdfView
Webpage

Abstract

Marketing international education international students community engagement
Sustaining the benefits of the globally-competitive international education industry requires new thinking and a movement beyond simply measuring student satisfaction with their university experience. The often-neglected party in the international student experience is the host community. While community engagement has many positive impacts, few universities explore how additional value can be co-created through this link. Community engagement as a construct is not well understood. Through reviewing the extant literature this conceptual paper developed a definition of community engagement as it applies to the international student experience, being: the mutual creation of knowledge and value networks on a personal and professional level, via international student involvement and participation in unique university facilitated community experiences; which enriches the international student experience, assimilates local and global cultures, and yields superior value for the student, the university and the community.

Details

Metrics

260 File views/ downloads
1610 Record Views
Logo image