Co-designing services with consumers at the ‘Bottom of the Pyramid’

Conference paper

Open access

Peer reviewed

David Schmidtke, Krzyzstof Kubacki, Georgette Leah Burns and Sharyn Rundle-Thiele

SERVSIG 2020 Conference - High Tech and High Touch: The Future of Human Service, pp.363-365

SERVSIG Conference, 11th (Virtual, 09-Jul-2020–12-Jul-2020)

Queensland University of Technology, School of Advertising, Marketing and Public Relations

2020

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Title: Co-designing services with consumers at the ‘Bottom of the Pyramid’
Authors: David Schmidtke (Author) - Griffith University
Krzyzstof Kubacki (Author) - Griffith University
Georgette Leah Burns (Author) - Griffith University
Sharyn Rundle-Thiele (Author) - Griffith University
Publication details: SERVSIG 2020 Conference - High Tech and High Touch: The Future of Human Service, pp.363-365
Conference details: SERVSIG Conference, 11th (Virtual, 09-Jul-2020–12-Jul-2020)
Publisher: Queensland University of Technology, School of Advertising, Marketing and Public Relations
Date published: 2020
Copyright note: This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 International
Organisation Unit: School of Business and Creative Industries
Language: English
Record Identifier: 99733198702621
Output Type: Conference paper

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