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Co-creation, absorptive capacity and innovation performance
Conference paper   Peer reviewed

Co-creation, absorptive capacity and innovation performance

Margarietha J Scheepers, M L Verreynne and L Maree
Proceedings of the 2014 Australian Centre for Entrepreneurship Research Exchange, 1007
Australian Centre for Entrepreneurship Research Exchange (ACERE), 2014 (Sydney, Australia, 04-Feb-2014–07-Feb-2014)
Australian Centre for Entrepreneurship Research Exchange
2014
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Abstract

Business and Management Other Commerce, Management, Tourism and Services co-creation
This paper examines the relationships between firms’ co-creation activities, absorptive capacity and effectual logic with novel and non-novel innovation performance. We use data from 731 South African small and medium-sized enterprises (SMEs) emanating from the community innovation survey. To understand the relationships between the constructs, we develop a conceptual framework relating co-creation, absorptive capacity and the role of effectual (nonpredictive) logic to innovation performance. We test these relationships in two models, one with sales from new to the industry (novel) innovations and one with new to the firm (non-novel) innovations as dependent variables. Our findings show that co-creation, absorptive capacity and effectual flexibility mattered for novel innovation performance. These initial findings suggest the promise of non-predictive logic for innovation managers. The value of this paper lies in bringing an effectual lens to bear on innovation performance, showing the relevance of this logic for novel innovations.

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