Conference paper
Can Emergency Department patients be clustered by their attitudes and behaviours?
Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
Australian and New Zealand Marketing Academy (ANZMAC)
2009
Abstract
The goal of this study was to describe differences between patients visiting the Emergency Department (ED) in a regional tertiary hospital and to reveal the factors associated with Emergency Department use for patients with non-acute medical presentations. The survey was developed after exploring the empirical literature on factors leading to presentations at the ED. The instrument contained demographic, behavioural and attitudinal questions. Questions from the Australian Bureau of Statistics National Health Survey 2006 were included along with a validated Health Orientation Scale (Snell, 1998). Four distinct groups emerged from the data. Using cluster analysis to interrogate population differences may be a useful adjunct to directing patients to more appropriate services for non-acute medical presentations.
Details
- Title
- Can Emergency Department patients be clustered by their attitudes and behaviours?
- Authors
- Lilliemay Cheung (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- D Tojib (Editor)
- Publication details
- Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-8
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2009
- ISBN
- 1863081585
- Copyright note
- Copyright © 2009 ANZMAC and the authors. Reproduced with permission of the copyright holder
- Organisation Unit
- School of Business and Creative Industries; School of Education and Tertiary Access; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449422502621
- Output Type
- Conference paper
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