Building Business: International Marketing Strategies for Company Turnaround Success

Conference paper

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Peer reviewed

Michael Harker

Proceedings of the 2005 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2005 (Dublin, Ireland, 05-Jul-2005–07-Jul-2005)

Academy of Marketing

2005

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Title: Building Business: International Marketing Strategies for Company Turnaround Success
Authors: Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2005 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2005 (Dublin, Ireland, 05-Jul-2005–07-Jul-2005)
Publisher: Academy of Marketing
Date published: 2005
ISBN: 1905824009
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449105502621
Output Type: Conference paper

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