Conference paper
Baby Boomers and Beyond: Consumer Satisfaction with High Involvement Services
Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, pp.240-247
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2005 (Perth, Australia, 05-Dec-2005–07-Dec-2005)
Australian and New Zealand Marketing Academy (ANZMAC)
2005
Abstract
The economic and social impact of the baby boomers and those older cannot be overstated. However, this demographic segment has been largely ignored by marketers and policy developers and there is still much to be learned about this growing and changing market's needs, purchase evaluations and behaviour. The conceptualisation of service performance and consumer satisfaction with services and their performance remains a work in progress. This paper suggests a framework to identify factors that influence the older market's perceptions of and satisfaction with high-involvement services and subsequent post-purchase behaviours. The proposed comprehensive model of satisfaction, future intentions and service performance evaluation matches the consumer's perspective to the marketer.
Details
- Title
- Baby Boomers and Beyond: Consumer Satisfaction with High Involvement Services
- Authors
- Wendy Spinks (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- S Purchase (Editor)
- Publication details
- Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, pp.240-247
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2005 (Perth, Australia, 05-Dec-2005–07-Dec-2005)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2005
- ISBN
- 064645546X
- Copyright note
- Copyright © 2005 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448612402621
- Output Type
- Conference paper
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