Conference paper
Australian Indigenous Students: Exploring the Decision to Enter Higher Education
Proceedings of the 2006 Australian and New Zealand Marketing Academy Conference, pp.1-7
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2006 (Brisbane, Australia, 04-Dec-2006–06-Dec-2006)
Australian and New Zealand Marketing Academy (ANZMAC)
2006
Abstract
The purpose of this research is to explore the factors influencing Indigenous students' decision to enter higher education, specifically undergraduate university study. Indigenous students are underrepresented in the higher education sector and so knowledge of their decision process will assist in developing marketing strategies to increase participation rates. A two-stage study at a regional university identified the salient factors influencing Indigenous students' decision to commence university studies. The first exploratory stage consisted of focus groups and depth interviews, while the second stage was an email survey. Specifically the survey results highlighted three areas of possible impact: knowledge of the Indigenous unit and its support programs, the presence of enabling courses, and friends/family attending or have attended higher education.
Details
- Title
- Australian Indigenous Students: Exploring the Decision to Enter Higher Education
- Authors
- Brendan Powell (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- Y Ali (Editor)M van Dessel (Editor)
- Publication details
- Proceedings of the 2006 Australian and New Zealand Marketing Academy Conference, pp.1-7
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2006 (Brisbane, Australia, 04-Dec-2006–06-Dec-2006)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2006
- ISBN
- 1741071593
- Copyright note
- Copyright © 2006 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449510402621
- Output Type
- Conference paper
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