Conference paper
Australian Indigenous Students: Exploring University Choice
Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, pp.3162-3168
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2007 (Dunedin, New Zealand, 03-Dec-2007–05-Dec-2007)
Australian and New Zealand Marketing Academy (ANZMAC)
2007
Abstract
The purpose of this research is to explore the factors influencing Indigenous students' choice of higher education institution when entering undergraduate university study. Indigenous students are underrepresented in the higher education sector and so knowledge of their decision process will assist in developing marketing strategies to increase participation rates. An email survey at a regional university identified the salient factors influencing Indigenous students' choice of university. Specifically the survey results highlighted three areas of possible impact: location of the university, the degrees/programs on offer by the institution, and reputation of the Indigenous Support Unit at the institution.
Details
- Title
- Australian Indigenous Students: Exploring University Choice
- Authors
- Brendan Powell (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessWendy Spinks (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- M Thyne (Editor)K R Deans (Editor)J Gnoth (Editor)
- Publication details
- Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, pp.3162-3168
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2007 (Dunedin, New Zealand, 03-Dec-2007–05-Dec-2007)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2007
- ISBN
- 9781877156299
- Copyright note
- Copyright © 2007 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449971402621
- Output Type
- Conference paper
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