Australian Attitudes Toward Gender Portrayal in Advertising

Debra Harker; Michael Harker; Stuart Svensen

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Australian Attitudes Toward Gender Portrayal in Advertising

Conference paper

Peer reviewed

Australian Attitudes Toward Gender Portrayal in Advertising

Debra Harker, Michael Harker and Stuart Svensen

Research into Contemporary Issues of Marketing: Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing, pp.263-280

UK Chartered Institute of Marketing Conference, 2003 (Sydney, Australia, 20-Aug-2003–22-Aug-2003)

Chartered Institute of Marketing

2003

Abstract

Marketing

gender portrayal

advertising

No abstract available.

Details

Title: Australian Attitudes Toward Gender Portrayal in Advertising
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Stuart Svensen (Author)
Publication details: Research into Contemporary Issues of Marketing: Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing, pp.263-280
Conference details: UK Chartered Institute of Marketing Conference, 2003 (Sydney, Australia, 20-Aug-2003–22-Aug-2003)
Publisher: Chartered Institute of Marketing
Date published: 2003
ISBN: 0646426249
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449836202621
Output Type: Conference paper

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