Logo image
Back
Are parents overfeeding and indulging? Qualitative insights for social marketers into child obesity
Conference paper   Open access   Peer reviewed

Are parents overfeeding and indulging? Qualitative insights for social marketers into child obesity

Julie Norton, Debra Harker and Michael Harker
Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-7
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
Australian and New Zealand Marketing Academy (ANZMAC)
2009
pdf
PDF - Published Version85.67 kBDownloadView
Published VersionPDF - Published Version Open Access
url
https://anzmac.org/View
Webpage

Abstract

Public Health and Health Services parents childhood obesity diet deprivation
In light of the increasing prevalence and earlier onset of childhood obesity, this qualitative study explores the role of parents in the eating behaviour of their young children. A broad range of influential parental attitudes and behaviours were identified. Caregivers who deem that it is their responsibility to determine the amount a child should eat are likely to use "treats" as an incentive for increased intake. Combined with a caregiver attitude that "treats" are required to avoid deprivation and the resulting preference for such highly palatable foods, children may be at risk of overconsumption from an early age. Further examination of these issues is warranted as these factors seem fundamental to caregivers' actions, children's food preferences and ultimately, food consumption.

Details

Metrics

53 File views/ downloads
742 Record Views
Logo image