Conference paper
An Exploratory Examination into the Effect of Attitudinal Normative and Demographic Determinants of Alcohol Consumption by Female Students
Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, pp.1007-1015
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2007 (Dunedin, New Zealand, 03-Dec-2007–05-Dec-2007)
Australian and New Zealand Marketing Academy (ANZMAC)
2007
Abstract
Risky alcohol consumption behaviour is prevalent amongst young females and university students. However, relatively little research in Australia has focused on these groups. This study used social marketing and consumer behaviour principles to explore the attitudinal, normative and demographic factors which influence alcohol consumption amongst 18-24 year old, female university students. This project focussed in particular on the differences between the low and high risk consumers of alcohol in order to make a contribution to the area.
Details
- Title
- An Exploratory Examination into the Effect of Attitudinal Normative and Demographic Determinants of Alcohol Consumption by Female Students
- Authors
- Rebecca O'Hara (Author) - University of the Sunshine Coast - Faculty of BusinessDebra Harker (Author) - University of the Sunshine Coast - Faculty of BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of BusinessMichael Harker (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- M Thyne (Editor)K R Deans (Editor)J Gnoth (Editor)
- Publication details
- Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, pp.1007-1015
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2007 (Dunedin, New Zealand, 03-Dec-2007–05-Dec-2007)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2007
- ISBN
- 9781877156299
- Copyright note
- Copyright © 2007 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449752302621
- Output Type
- Conference paper
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