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Adopting Educational Technology to Enhance the Marketing Curriculum: Is it Worth the Effort?
Conference paper   Open access   Peer reviewed

Adopting Educational Technology to Enhance the Marketing Curriculum: Is it Worth the Effort?

Dawn Birch, M Sankey and Michael W Gardiner
Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)
Australian and New Zealand Marketing Academy (ANZMAC)
2010
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http://anzmac2010.org/proceedings/pdf/anzmac10Final00029.pdfView
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Abstract

Information Systems educational technology multiple representations multimodal learning styles
A key driver for adopting educational technologies is the desire to enhance the curriculum and improve learning outcomes. Providing multiple representations of key content areas using multimedia (text, visual, aural, interactive) is purported to cater more effectively for different learning styles. However, the learning styles 'meshing' hypothesis, which proposes that delivering content in modes that match students' learning styles will lead to improved learning outcomes, has recently been challenged. This paper presents the findings of an experiment which measured the impact of multiple representations of content on learning outcomes. While, multiple representations of content did not lead to actual improvements in learning performance, students reported favourably on multimodal learning elements, in terms of improved engagement, comprehension and retention of content.

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