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A multi-agent business intelligence framework for the travel sector
Conference paper   Peer reviewed

A multi-agent business intelligence framework for the travel sector

J Hamilton and Willem Selen
Proceedings of the 8th International Conference on Business, pp.36-42
International Conference on Business, 8th (Honolulu, United States, 30-Sep-2008–03-Oct-2008)
International Conference on Business
2008

Abstract

business intelligence competitiveness tourism
Business Intelligence in the travel sector includes dimensions such as market intelligence, customer relationship management, yield management, employee scheduling, over/ under booking, tour management, and security management. Each of these dimensions is elaborated on and put in an overarching framework to enable better business intelligence management for the travel sector, identifying both internal and external partners in an increasingly complex industry with ongoing customization of product / service offerings, detailed customer segmentation, and data integration requirements. A multi-agent business intelligence framework is used for the customer interface and customization, linked to a corporate business intelligence system displaying the dimensions above.

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