Conference paper
A Social Marketing Study of the Influence of Fathers on Children's Dietary Habits
Proceedings of the 2011 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2011 (Perth, Australia, 28-Nov-2011–30-Nov-2011)
Australian and New Zealand Marketing Academy (ANZMAC)
2011
Abstract
The purpose of this research was to determine the influence of fathers on children’s dietary habits. Qualitative research comprised of interviews with two subject groups; primary caregivers of children aged 1-5 years and primary caregivers of children aged 1-2 ½ years. Fathers’ influence is directly on the child, principally as models, however their influence on children’s food consumption is also indirectly via actions of the female primary caregivers. The findings suggest that the sheer presence of a father is of fundamental importance in providing a greater impetus for caregivers to provide regular meals. Once present however, caregivers’ partners commonly have negative influences on children as poor role models or via other influences on the caregivers.
Details
- Title
- A Social Marketing Study of the Influence of Fathers on Children's Dietary Habits
- Authors
- Julie Norton (Author) - University of the Sunshine Coast - Faculty of BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- M MacCarthy (Editor)
- Publication details
- Proceedings of the 2011 Australian and New Zealand Marketing Academy Conference, pp.1-8
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2011 (Perth, Australia, 28-Nov-2011–30-Nov-2011)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2011
- ISBN
- 9780646563305
- Copyright note
- Copyright © 2011 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449234102621
- Output Type
- Conference paper
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