インディーゲームのマーケティングにおける国による違い：日本とオーストラリアのインディーゲーム開発者の比較研究 [National Differences in Indie Game Marketing: A Comparative Study of Japanese and Australian Indie Game Developers]

This study compares small video game developers in Australia and Japan to shed light on both industries and advance knowledge of local production contexts. Australia’s national industry is marginal, while Japan is considered a global leader in the video game industry. However, there has been limited research exploring Japan’s smaller video game developers. Semi-structured interviews were conducted with 16 Australian and 12 Japanese developers and analyzed using thematic analysis. This paper presents some initial results regarding design perspectives and approaches between the two groups of developers, and offers some rudimentary discussion of these results for future research.