Teaching case study
Using Analytics to Inform Holiday Facebook Ad Campaigns for Small Business
Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising
Oxford University Press
2021
Abstract
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession. [Book Synopsis]
Details
- Title
- Using Analytics to Inform Holiday Facebook Ad Campaigns for Small Business
- Authors
- Karen Sutherland (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Contributors
- Regina Luttrell (Editor)Susan Emerick (Editor)Adrienne Wallace (Editor)
- Publication details
- Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising
- Publisher
- Oxford University Press
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99617508602621
- Output Type
- Teaching case study
Metrics
41 Record Views