Teaching case study
Greensteel at the Whyalla Steelworks
Marketing, 3rd Edition, pp.120-121
McGraw Hill Education, 3rd Edition
2021
Abstract
Marketing 3e brings marketing fundamentals in line with new marketing realities. The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people. [Book Synopsis]
Details
- Title
- Greensteel at the Whyalla Steelworks
- Authors
- Jacqueline Burgess (Author) - University of the Sunshine Coast, Queensland, USC Business School - Legacy
- Contributors
- Dhruv Grewal (Editor)Michael Levy (Editor)Shane Mathews (Editor)Paul Harrigan (Editor)Tania Bucic (Editor)Foula Kopanidis (Editor)
- Publication details
- Marketing, 3rd Edition, pp.120-121
- Publisher
- McGraw Hill Education
- Edition
- 3rd Edition
- ISBN
- 9781760423919
- Organisation Unit
- School of Business and Creative Industries; USC Business School - Legacy; University of the Sunshine Coast, Queensland; Engage Research Lab
- Language
- English
- Record Identifier
- 99511508402621
- Output Type
- Teaching case study
Metrics
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