Teaching case study
Debonairs Pizza: Delivery pizza with pizzazz. Closing case
Global business today : Asia-Pacific perspective, 4th Edition
McGraw-Hill Education, 4th Edition
2017
Abstract
The fourth edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. The authors provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students' awareness of how national and geographic differences affect the conduct of international business. Chapter 7, for example, contains a new Country Focus box titled, "India's stuttering economic transformation". Developing economies are covered in the new Emerging Markets feature emphasizing the global coverage of the text and the increasing complexities and opportunities in international business. Chapter 13 contains Another Perspective box titled, "The China-plus-one Strategy." Global Business Today weaves numerous, interesting anecdotes into the narrative of the text to engage the reader. [Book Synopsis]
Details
- Title
- Debonairs Pizza: Delivery pizza with pizzazz. Closing case
- Authors
- Saskia De Klerk (Author)
- Contributors
- Charles Hill (Editor)Tomas Hult (Editor)Rumintha Wickramasekera (Editor)Peter Liesch (Editor)Kim MacKenzie (Editor)
- Publication details
- Global business today : Asia-Pacific perspective, 4th Edition
- Publisher
- McGraw-Hill Education
- Date published
- 2017
- Edition
- 4th Edition
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99451245802621
- Output Type
- Teaching case study
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