Teaching case study
CASE 08: Aussie Pooch Mobile
Services Marketing: People, Technology, Strategy, 9th Edition, pp.565, C8.1-C8.11
World Scientific Publishing, 9th Edition
2021
Abstract
After creating a mobile service that washes dogs outside their owners' homes, a young entrepreneur has successfully franchised the concept. Her firm now has almost 200 franchises in many parts of Australia, as well as up to 30 in other countries. She and her management team are debating how best to plan future expansion.
Details
- Title
- CASE 08: Aussie Pooch Mobile
- Authors
- Lorelle Frazer (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Contributors
- Jochen Wirtz (Editor) - National University of SingaporeChristopher Lovelock (Editor)
- Publication details
- Services Marketing: People, Technology, Strategy, 9th Edition, pp.565, C8.1-C8.11
- Publisher
- World Scientific Publishing
- Edition
- 9th Edition
- DOI
- 10.1142/9781944659806_0023; 10.1142/y0024
- ISBN
- 9781944659813
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99620608902621
- Output Type
- Teaching case study
Metrics
9 Record Views