Book Review: Leveraging Japan: Marketing to the New Asia

Review

Michael Harker

International Marketing Review, Vol.18(2), pp.210-213

2001

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https://doi.org/10.1108/imr.2001.18.2.210.1View

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National cultures

Market segmentation

New technology

Japan

No abstract available.

Title: Book Review: Leveraging Japan: Marketing to the New Asia
Authors: Michael Harker (Author) - University of the Sunshine Coast
Publication details: International Marketing Review, Vol.18(2), pp.210-213
Publisher: Emerald Publishing Limited
DOI: 10.1108/imr.2001.18.2.210.1
ISSN: 1758-6763
Organisation Unit: USC Business School - Legacy; University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99523207702621
Output Type: Review

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