Why Study Advertising?

Book chapter

Rod McCulloch

Advertising for the Curious

Curious Academic Publishing

2015

Abstract

Marketing

Communication and Media Studies

advertising

study

Teaching/Learning

vocational guidance

Australia

No abstract available.

Title: Why Study Advertising?
Authors: Rod McCulloch (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Contributors: Kishor Vaidya (Editor)
Publication details: Advertising for the Curious
Publisher: Curious Academic Publishing
Date published: 2015
ISBN: 9781925128185
Organisation Unit: University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99449161602621
Output Type: Book chapter

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