Book chapter
The pragmatic paradigm in destination competitiveness studies: The case of the SCUBA diving tourism niche
Research Paradigm Considerations for Emerging Scholars, pp.142-157
Channel View Publications
2021
Abstract
In this chapter, we discuss how the pragmatic paradigm shaped an investigation of destination competitiveness and customer value in a tour-ism niche market. We describe how this paradigm guided the implementa-tion of a mixed-method approach consisting of two sequential stages: fi rst semi-structured interviews and then an online survey. The interviews pro-vided a view of SCUBA diving tourists’ thoughts on what makes a success-ful SCUBA diving destination. The quantitative survey evaluated diff erences in the perceptions of diff erent groups of SCUBA diving tourists about what makes a successful SCUBA diving destination.
Details
- Title
- The pragmatic paradigm in destination competitiveness studies: The case of the SCUBA diving tourism niche
- Authors
- Ambrozio Queiroz Neto (Author) - Federal Center for Technological Education Celso Suckow da FonsecaGui Lohmann (Author) - Griffith UniversityNoel Scott (Author) - University of the Sunshine Coast, Queensland, Sustainability Research CentreKay Dimmock (Author) - Southern Cross University
- Contributors
- Anja Pabel (Editor) - Central Queensland UniversityJosephine Pryce (Editor) - James Cook UniversityAllison Anderson (Editor) - Central Queensland University
- Publication details
- Research Paradigm Considerations for Emerging Scholars, pp.142-157
- Publisher
- Channel View Publications
- DOI
- 10.21832/9781845418281-013; 10.21832/PABEL8274
- Organisation Unit
- Sustainability Research Centre
- Language
- English
- Record Identifier
- 99981498102621
- Output Type
- Book chapter
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