Book chapter
The importance of Fantasy for Social Marketers
Australian Association of Social Marketing Viewpoint, Vol.8(3), pp.4-5
Australian Association of Social Marketing
2019
Abstract
No abstract available.
Details
- Title
- The importance of Fantasy for Social Marketers
- Authors
- Toula Gordillo (Author) - University of the Sunshine Coast
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.8(3), pp.4-5
- Publisher
- Australian Association of Social Marketing
- Date published
- 2019
- ISBN
- 9780987474377
- Copyright note
- Copyright © 2019 Australian Association of Social Marketing. Reproduced here with kind permission.
- Organisation Unit
- School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99451373702621
- Output Type
- Book chapter
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