Book chapter
The Social Marketing Messenger is as Important as the Message: Learnings from a Case Study of Widening Participation in Australian Higher Education
Australian Association of Social Marketing Viewpoint, Vol.8(2), pp.1-7
Australian Association of Social Marketing
2019
Abstract
No abstract available.
Details
- Title
- The Social Marketing Messenger is as Important as the Message: Learnings from a Case Study of Widening Participation in Australian Higher Education
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - School of BusinessJoshua Dale (Author) - University of the Sunshine Coast - School of Business
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.8(2), pp.1-7
- Publisher
- Australian Association of Social Marketing
- Date published
- 2019
- ISBN
- 9780987474377
- Copyright note
- Copyright © 2019 Australian Association of Social Marketing. Reproduced here with kind permission.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Marketing and Communications; Student Services and Engagement; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451501902621
- Output Type
- Book chapter
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