Book chapter
The Australian motorcycle grand prix
Festival and Special Event Management
John Wiley & Sons Canada, Limited
1999
Abstract
This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting. [Book Synopsis]
Details
- Title
- The Australian motorcycle grand prix
- Authors
- Neil Mellor (Author) - University of the Sunshine Coast - Faculty of Arts and Social Sciences
- Publication details
- Festival and Special Event Management
- Publisher
- John Wiley & Sons Canada, Limited
- Date published
- 1999
- ISBN
- 0471339342
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449977402621
- Output Type
- Book chapter
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