Book chapter
Social media in public relations: Future directions and analysis of social media literature from 2007 to 2020
The Routledge Companion to Public Relations, pp.317-337
Routledge
2023
Abstract
This chapter reviews the current state of social media research in public relations through an analysis of peer-reviewed public relations research papers focusing on social media. It investigates the themes, methods, and theoretical underpinnings present in public relations social media research throughout the last 13 years to provide an overview of the research conducted thus far. It concludes with a proposal for new avenues for social media research in public relations addressing information accuracy, ethics, education, relationship management and reputation management.
Details
- Title
- Social media in public relations: Future directions and analysis of social media literature from 2007 to 2020
- Authors
- Karen Freberg (Author) - University of LouisvilleKaren Sutherland (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Contributors
- Donnalyn Pompper (Editor)Katie R Place (Editor)C Kay Weaver (Editor)
- Publication details
- The Routledge Companion to Public Relations, pp.317-337
- Publisher
- Routledge
- DOI
- 10.4324/9781003131700-30; 10.4324/9781003131700
- ISBN
- 9781003131700
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99675898102621
- Output Type
- Book chapter
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