Patagonia: Forging its own approach to business and responsible marketing

Book chapter

Peer reviewed

Marketing: An Introduction, 9th Edition, pp.487-500

Pearson, 9th Edition

2025

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Title: Patagonia: Forging its own approach to business and responsible marketing
Authors: David Fleischman (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Contributors: Gary Armstrong (Editor) - University of North Carolina at Chapel Hill
Philip Kotler (Editor) - Northwestern University
Swee Ang (Editor) - National University of Singapore
Karen V Fernandez (Editor) - University of Auckland
Michael Volkov (Editor) - Macquarie University
Sven Tuzovic (Editor) - Queensland University of Technology
Publication details: Marketing: An Introduction, 9th Edition, pp.487-500
Publisher: Pearson
Date published: 2025
Edition: 9th Edition
ISBN: 9780655708605
Organisation Unit: School of Business and Creative Industries
Language: English
Record Identifier: 99741997302621
Output Type: Book chapter; Sub-section

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