Marketing buzz: Towards a framework for entrepreneurs

Book chapter

Peer reviewed

Jason R Fitzsimmons, Evan J Douglas, P D Steffens and P N Thomond

Small Business: Marketing Challenges and Strategies, pp.127-144

ICFAI University Press

2009

Abstract

Marketing

marketing

entrepreneurs

small business

strategies

No abstract available.

Title: Marketing buzz: Towards a framework for entrepreneurs
Authors: Jason R Fitzsimmons (Author)
Evan J Douglas (Author) - University of the Sunshine Coast - Faculty of Business
P D Steffens (Author)
P N Thomond (Author)
Contributors: Amitabha Ghose (Editor)
Publication details: Small Business: Marketing Challenges and Strategies, pp.127-144
Publisher: ICFAI University Press
Date published: 2009
ISBN: 9788131423028
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99450002902621
Output Type: Book chapter

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