Book chapter
Marketing and city branding: new strategies for selling a city
Tourism challenges for new enlarged Europe, pp.87-98
ASE Publishing House
2011
Abstract
No abstract available.
Details
- Title
- Marketing and city branding: new strategies for selling a city
- Authors
- Timothy J Lee (Author)M Dinca (Author)
- Contributors
- Gabriela Stanciulescu (Editor)Timothy J Lee (Editor)
- Publication details
- Tourism challenges for new enlarged Europe, pp.87-98
- Publisher
- ASE Publishing House
- Date published
- 2011
- ISBN
- 9786065054028
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451400302621
- Output Type
- Book chapter
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