Book chapter
Market Research, Accountability, Outcome-focus and Service Standards in the Australian Government Public Sector: How Market Research has Significantly Improved the Reformation of the Australian Government Public Sector
Market Research Best Practice: 30 Visions for the Future, pp.601-622
John Wiley & Sons Ltd.
2007
Abstract
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. [Book Synopsis]
Details
- Title
- Market Research, Accountability, Outcome-focus and Service Standards in the Australian Government Public Sector: How Market Research has Significantly Improved the Reformation of the Australian Government Public Sector
- Authors
- Peter Bycroft (Author) - University of the Sunshine Coast - Faculty of Arts and Social SciencesC Argall (Author) - Medicare AustraliaN Wearne (Author) - TNS Social Research
- Publication details
- Market Research Best Practice: 30 Visions for the Future, pp.601-622
- Publisher
- John Wiley & Sons Ltd.
- Date published
- 2007
- ISBN
- 9780470065273
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449517302621
- Output Type
- Book chapter
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