Book chapter
Managing capacity and demand
Services Marketing: A Managerial Approach, pp.192-209
John Wiley & Sons Australia, Limited
2003
Abstract
Written by experts in their areas, Services Marketing: A Managerial Perspective represents the latest thinking in services marketing in Australia and New Zealand. This contemporary text provides in-depth treatment of all key areas of services marketing including e-services, sports marketing and tourism and hospitality services marketing. The text is richly illustrated through real world vignettes, Australasian examples, and a wealth of case studies, ensuring that the reader fully appreciates the applications of services marketing. [Book Synopsis]
Details
- Title
- Managing capacity and demand
- Authors
- Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessTracey S Dagger (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- Rebekah Bennett (Editor)Janet R McColl-Kennedy (Editor)
- Publication details
- Services Marketing: A Managerial Approach, pp.192-209
- Publisher
- John Wiley & Sons Australia, Limited
- Date published
- 2003
- ISBN
- 0470800682
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449437202621
- Output Type
- Book chapter
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