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Kleenmaid St George: white goods appliances - CASE 1
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Kleenmaid St George: white goods appliances - CASE 1

Bishnu Sharma and Paul Corcoran
Strategic Management: An Integrated Approach, pp.C8-C22
John Wiley & Sons Australia, Limited
2003
url
http://www.johnwiley.com.au/View
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Abstract

Business and Management strategic management case study Kleenmaid
Hill/Jones' Strategic Management has swiftly become the market leader known for its scholarship and its 'hands on' method of involving students in strategic management. This Australasian edition retains these successful attributes and integrates cutting edge research and rising trends in strategy. It retains the strong theoretical and structural framework of the US text, with the theory in the first part of the book and the cases in the second part but reflects the regulatory framework and key stakeholders in strategic management and corporate governance in Australia and New Zealand. Opening vignettes will reflect Australasian organisations, and other features throughout the body of chapters will also reflect local organisational experience. This book places strategic manageemnt within the context of Australasian business practice, whilst emphasising that students must retain a global focus. This global-local focus is becoming more important as the percentage of international students studying strategic management in Australian and New Zealand Universities increases. [Book Synopsis]

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