Book chapter
'It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta': Marketing Locations to Film Producers
Film Marketing into the Twenty-First Century, pp.174-184
Palgrave MacMillan Ltd.
2015
Abstract
This chapter begins by outlining the dynamics of contemporary international film production and the inherent tension between 'design interest' and 'location interest'. A history of the promotion of particular places as filmmaking locations (including Hollywood) is presented, prior to the establishment of the first film commissions. The creation of international associations and their role in professionalization, norm setting and the standardization of offerings and activities, is then described. The chapter concludes with a discussion of commissions' work, the emergent discourse of 'film friendliness,' and the differences between location marketing and other kinds of destination marketing.
Details
- Title
- 'It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta': Marketing Locations to Film Producers
- Authors
- Ben Goldsmith (Author) - Queensland University of Technology
- Contributors
- Nolwenn Mingant (Editor)Cecilia Tirtaine (Editor)Joel Augros (Editor)
- Publication details
- Film Marketing into the Twenty-First Century, pp.174-184
- Publisher
- Palgrave MacMillan Ltd.
- Date published
- 2015
- ISBN
- 9781844578399
- Organisation Unit
- University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449909502621
- Output Type
- Book chapter
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