Book chapter
Is it time for forgiveness-based social marketing interventions?
Australian Association of Social Marketing Viewpoint, Vol.11(1), pp.4-5
Australian Association of Social Marketing
2022
Abstract
We all make mistakes. The average adult makes 35,000 decisions every day, with each having the potential to bring harm knowingly or unknowingly onto ourselves, others, and our environment. It can sometimes seem that Hippocrates’ ethical principle “primum non nocere” (do no harm) is harder to subscribe to than it sounds. Sometimes our decisions cause harm that we could never have anticipated, while in other situations we may harm others because it is largely unavoidable. Luckily, whether our inevitable mistakes are big or small, we are always offered the opportunity to forgive and be forgiven.
Details
- Title
- Is it time for forgiveness-based social marketing interventions?
- Authors
- Joshua Dale (Author) - University of the Sunshine Coast, Queensland, Community Engagement
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.11(1), pp.4-5
- Publisher
- Australian Association of Social Marketing
- Organisation Unit
- Marketing and Communications; Community Engagement; University of the Sunshine Coast, Queensland; Student Services and Engagement
- Language
- English
- Record Identifier
- 99657098102621
- Output Type
- Book chapter
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