Book chapter
Indigenous Australians' Under-representation in Higher Education: How can Social Marketing help?
Australian Association of Social Marketing Viewpoint, Vol.5(1), pp.6-11
Australian Association of Social Marketing
2016
Abstract
Social marketing addresses social issues in ways that enhance the quality of life of individuals and society as a whole. Indeed, social marketing is advocated by Kotler and Lee (2009) as a fitting framework for addressing social inequities such as those experienced by minority groups such as Aboriginal and Torres Strait Islander peoples that comprise Indigenous Australia. Indeed, the persistent under-representation of Indigenous Australians undertaking university study in Australia is a problematic. How can social marketing help?
Details
- Title
- Indigenous Australians' Under-representation in Higher Education: How can Social Marketing help?
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.5(1), pp.6-11
- Publisher
- Australian Association of Social Marketing
- Date published
- 2016
- ISBN
- 9780987474346
- Copyright note
- Copyright © 2016 Australian Association of Social Marketing. Reproduced here with permission.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449645102621
- Output Type
- Book chapter
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