Book chapter
Harnessing cultural capital to enhance social marketing outcomes
Australian Association of Social Marketing Viewpoint, Vol.6(4), pp.2-3
Australian Association of Social Marketing
2017
Abstract
No abstract available.
Details
- Title
- Harnessing cultural capital to enhance social marketing outcomes
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Contributors
- Maria Raciti (Editor)
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.6(4), pp.2-3
- Publisher
- Australian Association of Social Marketing
- Date published
- 2017
- Copyright note
- Copyright © 2017 Australian Association of Social Marketing. Reproduced here with kind permission.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450581702621
- Output Type
- Book chapter
Metrics
15 File views/ downloads
384 Record Views