Book chapter
Formative research questions for social marketing initiatives
Australian Association of Social Marketing Viewpoint, Vol.6(2), p.2
Australian Association of Social Marketing
2017
Abstract
No abstract available.
Details
- Title
- Formative research questions for social marketing initiatives
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Contributors
- Maria Raciti (Editor)
- Publication details
- Australian Association of Social Marketing Viewpoint, Vol.6(2), p.2
- Publisher
- Australian Association of Social Marketing
- Date published
- 2017
- Copyright note
- Copyright © 2017 Australian Association of Social Marketing. Reproduced here with kind permission.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450445602621
- Output Type
- Book chapter
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