Factors Hindering the Intention of Tourists to Visit Film Tourism Locations: The Case of the Korean TV Drama Descendants of the Sun (DOTS)

Aaron Tham; Sangkyun Kim

doi:10.1007/978-981-10-5909-4_10

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Factors Hindering the Intention of Tourists to Visit Film Tourism Locations: The Case of the Korean TV Drama Descendants of the Sun (DOTS)

Book chapter

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Factors Hindering the Intention of Tourists to Visit Film Tourism Locations: The Case of the Korean TV Drama Descendants of the Sun (DOTS)

Aaron Tham and Sangkyun Kim

Film Tourism in Asia: Evolution, Transformation, and Trajectory, pp.157-170

Perspectives on Asian Tourism (PAT), Springer Nature Singapore Pte Ltd.

2018

DOI: https://doi.org/10.1007/978-981-10-5909-4_10

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Abstract

Tourism

Greece

hindering factor

intention

safety

affordability

cultural proximity

While the film tourism phenomenon has been welcomed by both practitioners and scholars, there remains a critical gap in our current understanding as to the determinants that hinder tourist intentions to visit film tourism locations. This chapter aims to elucidate some of these factors using the case of the Korean TV drama series Descendants of the Sun (DOTS). This successful Korean TV series was filmed across several locations in Korea and Greece. The research found that three important mitigating factors affected the propensity of the audience to visit Greece. They include safety, affordability and accessibility and familiarity. These hindering factors were dramatically diminished when participants assessed Korea as a potential film tourism destination associated with DOTS, showing how participants cognitively appraised destinations that were concurrently featured in media programme(s). Knowing more about these hindering factors will lead to better informed theory and practice of destinations seeking to take advantage of the potential of film tourism demand.

Details

Title: Factors Hindering the Intention of Tourists to Visit Film Tourism Locations: The Case of the Korean TV Drama Descendants of the Sun (DOTS)
Authors: Aaron Tham (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Sangkyun Kim (Author) - Edith Cowan University
Contributors: Sangkyun Kim (Editor)
Stijn Reijnders (Editor)
Publication details: Film Tourism in Asia: Evolution, Transformation, and Trajectory, pp.157-170
Series: Perspectives on Asian Tourism (PAT)
Publisher: Springer Nature Singapore Pte Ltd.
Date published: 2018
DOI: 10.1007/978-981-10-5909-4_10
ISBN: 9789811059087
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99451049602621
Output Type: Book chapter

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Collaboration types: Domestic collaboration
Web Of Science research areas: Cultural Studies; Hospitality, Leisure, Sport & Tourism

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