Abstract
This chapter explores the multifaceted nature of elite athlete well-being, emphasising the importance of a holistic approach to health that integrates physical, mental, emotional, and social components. It delves into the prevalence of mental health issues among elite athletes, highlighting the unique stressors they face, such as performance pressures, injury, career transitions, and personal challenges. The chapter also examines the critical role of athlete well-being in performance optimisation, injury prevention, career sustainability, and ethical considerations. It advocates for the future integration of comprehensive support programmes, with independent experts and collaborative partnerships, to enhance holistic athlete support and reduce costs. Key strategies for addressing athlete well-being and career transitions, such as education, research, and athlete participation, are evaluated for their potential to promote both short- and long-term athlete health. Finally, the chapter reviews the evolution of elite athlete well-being programmes, illustrating the growing recognition of the need for personalised support and specialised services. Through these programmes, the sports industry is increasingly embracing a model that nurtures athlete well-being, benefiting both individual athletes and the broader sporting community.