Digital Storytelling and 3D Technologies for Visitor Experience and Contested Heritage Preservation

Chris Little; Dale Patterson; Liubov Skavronskaya; Brent Moyle; Ali Bec

doi:10.4018/978-1-6684-3436-9.ch011

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Digital Storytelling and 3D Technologies for Visitor Experience and Contested Heritage Preservation

Book chapter

Peer reviewed

Digital Storytelling and 3D Technologies for Visitor Experience and Contested Heritage Preservation

Chris Little, Dale Patterson, Liubov Skavronskaya, Brent Moyle and Ali Bec

Global Perspectives on Strategic Storytelling in Destination Marketing, pp.215-229

IGI Global

2022

DOI: https://doi.org/10.4018/978-1-6684-3436-9.ch011

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Abstract

This chapter draws on the case study of aboriginal trackways at World Heritage-listed Willandra Lakes Region of New South Wales, Australia to explore how to re-create a unique, charismatic, and vulnerable heritage site by combining 3D technology and storytelling to assist with the virtual presentation of heritage. This chapter delves into the advantages and challenges of innovative 3D scanning methods available to accurately record fossilised Indigenous footprints, providing best practice guidelines on how to best deliver these outcomes in a form of engaging immersive visitor experience. Findings suggest that storytelling techniques improve intensity of virtual experience recreated using 3D scanning techniques through the process of narrative transportation, which elicits emotional arousal and improves emotional engagement with heritage. These findings contribute to the utilisation of 3D technologies and storytelling for AR/VR to create engaging immersive experiences for visitors.

Details

Title: Digital Storytelling and 3D Technologies for Visitor Experience and Contested Heritage Preservation
Authors: Chris Little (Author) - Griffith University
Dale Patterson (Author) - Griffith University
Liubov Skavronskaya (Author) - Griffith University
Brent Moyle (Author) - Griffith University
Ali Bec (Author) - University of the Sunshine Coast, Queensland, Sustainability Research Centre
Contributors: Ana Claudia Campos (Editor) - University of Algarve
Sofia Almeida (Editor) - Universidade Europeia
Publication details: Global Perspectives on Strategic Storytelling in Destination Marketing, pp.215-229
Publisher: IGI Global
DOI: 10.4018/978-1-6684-3436-9.ch011; 10.4018/978-1-6684-3436-9
ISBN: 9781668434383
Organisation Unit: School of Social Sciences - Legacy; Sustainability Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; School of Business and Creative Industries
Language: English
Record Identifier: 99678897602621
Output Type: Book chapter

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